€10K/month generating videos for empty apartments

Most startups in real estate tech try to reinvent the wheel with complex tools. Pauline Clavelloux looked at a very ordinary problem instead: People can’t imagine an empty apartment. A realtor sends photos. The room is empty, dark, a little sad. The buyer sees work. Not possibility. So Pauline built IACrea: upload the photo, add furniture, clean the room, brighten the sky, even turn it into a short video. A listing suddenly looks lived in. And more importantly: sellable. The idea came from a simple observation: 8 out of 10 people struggle to picture a property when it’s empty or cluttered. That became the product. The startup is now generating €10K MRR. Here’s why this works 👇 1. Real estate people don’t buy AI. They buy fewer awkward explanations during visits. If the client already “gets” the apartment before arriving, half the sales job is done. 2. The product sits exactly where money already moves. A property worth hundreds of thousands can justify paying monthly just to make photos less depressing. 3. It removes agency friction. Instead of hiring a designer, editor, and social media person, one agent clicks a few buttons and gets content for listings, reels, and client presentations. 4. It quietly expanded beyond staging. Once users were inside, IACrea added video, publishing, templates, even lead generation. Pauline didn’t build a futuristic product. She made bad property photos slightly harder to ignore. And often, that’s where recurring revenue starts.